Social Media Portfolio
Social media is a systematic marketing tool that allows you to reach your audience faster, more meaningfully and less expensively that ever before. The following clients have put the power of social media to work for them with outstanding results. Follow the process from goal to outcome.
Case Study: Hillsborough Community College
Business Goal: While certain campuses and groups of Hillsborough Community College have a presence on some of the new media platforms, there was no “official” presence for the College. As a result, administrators concluded that they needed to create this “official” presence in order to connect with current and prospective students and ultimately, to grow their student body.
Solution: After analyzing HCC’s presence on Facebook, Twitter, YouTube and mySpace, and evaluating the presence of five comparison schools, Visual Alliance Media set a strategy to create a Facebook Fan Page, Twitter Account and YouTube Channel that would give HCC the “official” presence they desired and that would enable them to leverage new media to further connect with their current students, staff and administrators, as well as to generate interest with prospective students.
Outcome: HCC now has an official presence on the leading new media platforms. Working with their internal departments, the Visual Alliance Media team is helping to bring integration among the various other campuses and groups using new media and is working to build the Fan and Follower base on Facebook and Twitter, respectively.
Case Study: Gasparilla Distance Classic Association
Business Goal: The Gasparilla Distance Classic Association, the group responsible for administering Publix Super Markets Gasparilla Distance Classic Race Weekend in Tampa, set an objective to increase its runner base by at least 6,000 runners by the 2010 Race Weekend. Having successfully utilized traditional media such as billboard, print and web marketing in the past, they decided to expand their reach and connection with their target market through the use of new media, specifically Facebook and Twitter.
Solution: After a thorough analysis of their target demographic and the ability to reach that audience through new media, Visual Alliance Media created a Facebook Fan Page and Twitter Account that not only provide access to additional runners, but would also create a forum for interaction and information sharing by and between runners worldwide.
Outcome: In less than two months of going live, the Facebook Fan Page and Twitter Account have garnered considerable attention and have prompted interaction with Gasparilla Distance Classic Association’s audience. The fan and follower base, respectively, have grown steadily and the platforms have met with the vision of not only providing one more way for the group to connect to their audience, but also have become a “meeting place” for runners around the world.
Case Study: University of South Florida
Project: InformaBull – Social Customer Service
Services: Social Media Strategy, Custom Platform Development, Community Management
Link: http://facebook.com/InformaBull
The University of South Florida Student Success Council, working through the Student Affairs Division, was interested in creating a “Student Concierge” to enable students to find University–related information in one centralized location. USF expected that technology would play a prominent function in the new program, acting as a portal to students directing them to appropriate University offices and resources and creating an atmosphere where they could ask questions, address concerns and be provided with accurate and timely information.
Having considered various technology options, the joint USF/Visual Alliance Media team concluded that a professionally-designed custom Facebook page would provide the portal functionality described above. Additionally, leveraging an existing platform that is already widely used and accepted by students not only provides for a cost-effective solution, it was almost certain to meet with success.
At the conclusion of a forty-five day study that included various interviews and process mapping discussions, the Visual Alliance Team designed and created the InformaBull Facebook page, including several custom tabs for links, events, financial information, international study opportunities and a seasonal tab that advertises upcoming events such as the New Student Orientation and Homecoming. Additionally, the team created the supporting infrastructure related to management required to ensure quick and accurate turnaround of student inquiries. While the “soft launch” of the page occurred on July 1st, 2011, the page officially launched with the start of the 2011-2012 school year in mid-August. In just the first thirty days, the page has garnered nearly 1,700 “likes”, topping 32,000 post views and achieving nearly 2,300 monthly active users. The Visual Alliance Media team continues to provide complete management services for the InformaBull page, working closely with various USF departments.
An article announcing the site called “Digitizing the Help Desk” by Jenna Withrow, can be found at USF News: View Article.
In the article, Assistant Vice President and Dean for Students, Kevin Banks, describes the purpose of the page and some of the “behind the scenes details” that make it a success among students.
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