Social Media
Social media allows you to instantly and cost effectively communicate with your target audience on a personal, one-to-one or one-to-all level via text, images, audio, video and multimedia content.
But a successful social media campaign requires a crafted, unique and creative message executed through a planned strategy. One size fits all doesn’t apply to social media. Our team brings the knowledge, expertise and experience necessary to help you generate interest, gain followers, broadcast your message cost effectively and grow your audience.
Designing your strategy: To help develop the strongest social media strategy for your specific goals, we will identify your current social media and online presence and evaluate it against social media categories. These categories include social networking, microblogging, publishing, photo sharing, audio, video, virtual worlds, syndication, mobile marketing, social bookmarking, web and social search and multimedia collaboration tools.
Implementing your strategy: From creating custom tabs using FBML to building a landing page with HTML and CSS that truly differentiates to integrating video and RSS feeds, our team can do it. We can build custom Twitter backgrounds and profiles, customize YouTube Channels, create Flikr accounts, LinkedIn company profiles, self-hosted and shared-hosted blogs and more. Whatever your strategy calls for, we can complete your social media portfolio implementation from beginning to end.
Managing your social media: For our clients looking for ongoing social media assistance, we can provide a dedicated Account Executive/Community Manager to provide daily updates, multiple locations, what works, what doesn’t, who’s watching the conversation, and more. From creating unique content on your Facebook Fan Page and engaging Fans in dialogue to sending relevant Tweets and @ replies to moderating your company’s YouTube Channel or writing blog posts on your WordPress, Blogger or TypePad blog, we take care of the social media details, so you can take care of your business.
Managing in-house: For clients interested in managing their own social media activities, we can provide customized in-person and virtual training. Need more in-depth guidance? Our customized Social Media Bootcamp is for you. Our training sessions are different than most you’ll experience because we focus on how to most effectively utilize and maintain the specific social media tools to achieve your marketing objectives.
