These numbers tell you how many colors are on each side of a print piece you have done. For example, if you want a full-color printing job done, you’re going to use black (K, or "keyline" color), yellow (Y), magenta (M) and cyan (C; cyan is a type of blue). So full-color printing is represented by the initials CMYK.

Now, if you’re going to have a full-color piece done, you’ll denote this by using the number "4." If you’re just going to do black and white, the print job is a "1." If you want no printing on one side of your document, you’ll say, "0." So the denotation "4/4" means you want full color printing on both sides of the paper, "4/0" means full color on one side, blank on the other, and "4/1" means full color on the front and black and white on the back.

A bit more about CMYK printing

The four-color print process explained previously (CMYK) uses the four primary colors of cyan, magenta, yellow and black to produce all the colors you see in normal print magazines and books. In some cases, six colors are used, but these are much less common; most printing is produced with the four-color technique.

In fact, most commercial printers use the CMYK method to print full-color. In addition, they can do something called "spot varnish," and then use "spot color" besides, or separate spots of colors beyond that included in the main printed piece. This can make a four-color print job become a six color print job; this is because six colors of ink will be used for the finished product.

RGB printing

If you’re viewing something on your computer, you’re seeing what’s on your monitor in what is called "RGB" color. The colors on your computer screen are designated within three regions: green, red and blue. All of these regions produce the colors you see on your computer screen. Hue, color situation, and other factors also determine the various "flavors" of the colors that RGB can produce.

Each RGB color is given a number from 1 to 255. If the project you are producing for print is done in your computer, then, one of the tasks the printer is going to do is to "translate" RGB colors into CMYK format. To do this, the primary colors (CYM) are taken and mixed to varying degrees with the "K" or keyline color, black. This gives you the finished multi-hued result produced in the printing process.

Differences in cost

CMYK printing is very standard across the industry, and therefore, it may not cost you much more to get this done versus black-and-white. As these types of things become more common and technology improves, costs go down for the most part. Because grayscale or black-and-white printing do just use black for printing, this should cost you somewhat less than full-color printing; however, again, because the CMYK method is pretty cost-effective, check around. You may be able to get full-color printing for relatively little more than you will for black-and-white.

That said, of course, there’s something to be said for the elegance of simple black-and-white in some cases. If that’s you, go for black-and-white or grayscale printing. If not, though, CMYK printing is generally a good deal.
 

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Ergonomics – The Science of Comfort

Have you ever sat down in front of your workdesk, and clicked away at your computer for hours only to feel clammy and inhibited by your environment?  Chances are, your present office chair is not as ergonomic as it could be.  How does one go about finding the perfect office chair for sitting in front of your computer for long periods of time without suffering from chronic use injuries?  No one is in need of an ergonomic office design like a graphic designer.  If you are thinking about sprucing up your atmosphere, and feeling truly at home while at work, then use the following tips to find the perfect chair that will accentuate your work environment.

Before you can attempt to find an office chair which suits your comfort needs, you need to understand what exactly ergonomic means and why it is the most important criteria for choosing an interactive item like an office chair.  Ergonomic refers to the propensity for a given item to maximize ease of use while enhancing productivity and maximizing safety.  Since your office chair is where your entire body negotiates the effects of gravity while you spend hours in front of the computer, it is absolutely imperative that you utilize an office chair that offers the maximum ergonomic attributes, or put more simply-comfort.

If you are wondering what makes one chair more comfortable than another, you must understand that there are a number of factors and variables at work which will lend or subtract from the overall ergonomics and comfort of a given office chair.  One of the most important of these aspects is spinal support.  Back support is quite possibly one of the most important aspect you should be concerned with when selecting an office chair.  Since your back deals with the brunt of gravity and stress while you are sitting, it is only fair that you give it help negotiating the effects of gravity.  Many chairs have lumbar support which is built to conform to the lumbar spine.  The lumbar spine is your lower back and is the most often sited location of chronic pain in desk workers. 

Once you have found a chair that offers exceptional back support, you should look for a chair which offers arm support.  If your arm rests line up with your natural plane of keyboard use, you will be absolutely stunned at how little stress you feel on your arms, wrists, and shoulders when spending long bouts at the keyboard.  Some chairs offer completely adjustable arm rests.  Another factor which lends itself to the overall comfort of a chair is obviously seat angle and padding.  Seat angle is responsible for distributing your weight comfortable across your buttocks and underthighs.  Do not underestimate the importance of a well balanced chair in this respect.

Finally, overall structure quality and materials are a must for an exceptionally ergonomic chair.  While you can get away with a lazy boy and a laptop at home, when you are in the office you need something that lends itself to your absolute comfort and efficiency.  More expensive is not always more valuable.  Good luck in your search for an ergonomically enhanced office chair.

More posting on ergonomic chairs: 

Points For a Good Posture – Getting an Ergonomic Chair For Office …

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How Ergonomic Office Chair Rating is Meant For Your Own Satisfaction

There are various magazines which offer help on having reviews which show the ergonomic office chair rating of a certain product. We may think that this is a trivial matter, but actually, it is not. It is very important for us to know …

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A brochure is an important marketing tool used by companies all over the United States and the world. It can give valuable information about a company, a company program, plans and goals, or just basic contact information and company information. The idea behind brochure design is to make it so that the client or customer wants to hang onto the brochure. The design should be created in a way that makes it easy for the reader to understand exactly what it is that you are trying to say.

They say that you should create a brochure that makes it hard for the reader to throw the brochure away, but that is what brochures are for. They are made to be dispensable, so in creating a brochure it is your job to make sure that the brochure is created in such a way that the customer can get all of the information that they need before the brochure finally bites the dust.

There are a few elements of brochure design that stand to increase the effectiveness of the brochure itself. Read on for a few tips on how you can create the most effective brochure design humanly possible.

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