Breaking In To Website Design – Getting The Right Clients

Website design is a wonderful entrepreneurial job, with low startup costs, the ability to largely set your own hours, and to do work that’s creative and fulfilling.  That being said, it’s also got all the perils and challenges of owning any small business:  You’ve got to generate client lists and contacts, keep your existing clients happy, and keep your best work forward as you scout out future business and show off your skills.

There are two aspects to this problem – getting the clients you want, and maintaining a good client/vendor relationship in the first place.

The first (and best) way to get new clients is to give your customers a bonus for referring new clients to you; perhaps give them a free month of site maintenance or a few hours of free site support.  Referrals from existing customers are a passive way to get new clients; if you do good work, your customers will direct new business to your door.

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Domain names have one very important quality that if not adhered to will lessen the chance of generating traffic to your website all together. They must be memorable. If the domain name is not easy to remember, contains too many letters, is too close to other sites names, or hard to spell, chances are no one will remember this name at all. There goes your chance at generating traffic by using this domain name.

Here are some ways that your name may spark an interest in people and be easier to remember when they are looking for the product or service that you provide.

1) Come up with something that is not too long and has a connection to your business or site. For example, if you sell accessories for dogs, such as anything from houses to flea collars, a good name might be SpotsHouse.com. Everyone knows Spot is a dog’s name and if you said spot most people would think of a dog. Whereas if you use dogaccessories.com, everyone might not think of this name. They would think of doghouses, collars, bowls – in other words everything but the accessories part.

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