When you’re creating a logo, you’re going to use it on a variety of items: your letterhead, your website, T-shirts, car wraps, fliers, billboards, pens and pencils. It’s going to be stretched and bent, and it needs to be flexible enough to cover any necessary area.

So why is it that when you enlarge your logo it winds up with an ugly jagged edge? The simple answer: you have a logo saved in a raster, or pixel-based, format. This means that your image is made up of hundreds or thousands of tiny blocks, each one an individual color, and when you enlarge the picture you’re really only making those square blocks larger. Thus, you get an image that looks like a stack of blocks.

What you really need to do is have your logo drawn and saved in a vector format. A vector graphic does not turn your logo into a stack of blocks. Instead, each line and curve on your logo is noted as a line or curve, and recorded geometrically. The proportions of each segment are recorded, and the way they cross and interact with one another. As a result, when you enlarge your logo, you see only clean sweeping lines, each in the correct color and each holding its position, size, and shape relative to the rest of the logo. No jagged lines, no blocky edges.

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Websites are a standard now when it comes to any business. Even small local businesses and service oriented home based businesses need to have a website. If for no other reason than the listing, the listings are becoming the new way that people are locating the companies in their area that deal with specific types of materials or services, it is becoming the new version, the electronic version of the yellow pages.

Unfortunately, for most businesses website promotion can take a huge chunk out of their marketing budget or out of their budget completely depending on the size of the business itself. This is why being able to promote your website free of charge is something to consider seriously. There are a number of ways that can help to promote your business without you having to put in a single penny.

The first thing to do is consider back linking and link sharing. Basically, you simply locate other websites and businesses that deal with similar, complimentary or related products and services and offer to place their ad and link on your site in exchange for placing yours on theirs. Most companies are more than willing to do this, as it is something that can help to increase the traffic to their site without any additional expense.

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