The vast majority (more than 85%) of everything that happens on the Internet starts from a search engine (yahoo, google, etc). Any business that has a website and has a target market that uses the Internet can benefit from an online marketing plan so that it can be sure to get in the top couple of pages of the search engines. There area variety of ways your can achieve this goal and I thought I’d share a few ideas for you to consider as you build a new site or update your existing site.  

SEM (Search Engine Marketing) covers all types of marketing involving a search engine. There are primarily two main areas – search engine optimization (SEO) and pay per click (PPC). PPC is a very powerful marketing channel that allows businesses to advertise on a search engine by bidding on specific keywords that when searched will trigger your ad to show. This was once a very straight forward process – but as with most things involving search engines has become far more complex. Read the rest of this entry »

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Recently I developed a website for a company that had a fairly well established customer base however they wanted to start providing online services so that when their retail store location was closed, their customers could shop at their convenience. While the client was excited about attracting additional customers to their new website via online marketing methods like search engine optimization (SEO), they were concerned that their existing customers would not know that the website and they would continue to lose revenue when their retail location was closed. Well, fortunately MDesign Media has partnered with a creative marketing boutique who had a few traditional marketing suggestions to recommend:

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It’s no secret that Google, by far, dominates the search engine popularity. While you might be quick to think that getting listed in Google is the best way to go, don’t be so quick to count out Yahoo!

To give you an idea of how popular the two search engines, let’s take a look at the most recent survey from April 2007 of the Top 5 Search Providers:

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