The Psychology of Color
Tuesday, October 30th, 2007
More thought goes into choosing colors for a website than you may think. Colors not only give visual appeal, they can also create a feeling. While a light pink website with some white mixed in can make you feel cheery and happy, a black colored website can leave you feeling quite different.
Each website on the internet has a different feel to it and it is all due to color, layout and wording. Let’s say, for example, there is a website that is advertising a paradise vacation; the colors you would most want to use are neutral and “happy colors” such as light blues (that
may resemble the color of relaxing ocean waves.) Maybe incorporate a tan color that can be compared to the color a sandy beach. Throw in a little bit of yellow that can represent the color of a hot days sun and you got yourself the most ideal colors for a paradise vacation website! When you’re selling a fantasy, something that you want consumers to buy, you need to sell them by using more than just good text and logos. You need to create a feeling for them.
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