The Psychology of Color

Tuesday, October 30th, 2007

More thought goes into choosing colors for a website than you may think. Colors not only give visual appeal, they can also create a feeling. While a light pink website with some white mixed in can make you feel cheery and happy, a black colored website can leave you feeling quite different.

Each website on the internet has a different feel to it and it is all due to color, layout and wording. Let’s say, for example, there is a website that is advertising a paradise vacation; the colors you would most want to use are neutral and “happy colors” such as light blues (that
may resemble the color of relaxing ocean waves.) Maybe incorporate a tan color that can be compared to the color a sandy beach. Throw in a little bit of yellow that can represent the color of a hot days sun and you got yourself the most ideal colors for a paradise vacation website! When you’re selling a fantasy, something that you want consumers to buy, you need to sell them by using more than just good text and logos. You need to create a feeling for them.
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I Need a Website – Where Do I Start?

Wednesday, October 17th, 2007

This will be a helpful and easy “How To Get Started” guide for getting your very own website up and running.  From registering the domain, to uploading files, it’s all right here and laid out in a easy way for the most inexperienced beginners to learn.  No matter if you are computer savvy or not, this how-to guide will get you up and running in no time.

What you’ll need for a set up of a website are the following:

1) Domain Registrar
2) Hosting Company
3) A Web Designer (or graphics program and html editor if doing it yourself)
4) An FTP Client
5) A Phone (to call customer support if needed)

Okay, so maybe the fifth option isn’t really necessary, but it sure will come in handy if your a first timer!

Let’s get started.  First off you’ll need to seek out a domain registrar.  What is a domain registrar you ask?  Well, a domain registar is a place where you can buy and register a domain (sometimes referred to as your website address eg. somedomain.com).  The first thing you need to do is think of a great domain name that you want (something that directly says what your website is all about is usually the best way to go).  Also keep in mind what words your customers may look to find you with, as having keywords in your domain name to help them find you is useful in your online marketing efforts.  Next, check to see if that domain name is available.  Don’t worry if you have to do multiple searches in order to grab the domain name that you like.  There are millions of domains already taken and it may take a day or two to find that perfect domain name.  Once you find the perfect domain name, register it at the domain registrar and place your order!  Simple, right?

Well, hold on, we still have a couple more things to do before you can officially start building your website.
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Marketing Online and Offline

Friday, October 12th, 2007

There are endless ways to marketing online and offline.  Here we will discuss all the wonderful ways of getting the most bang for your buck.  While offline marketing used to be the only way to go, the internet has changed the marketing game forever.  Most people have online access in their own homes and is now a very powerful tool for marketing your business.  The most common way to promote online is by the power of having your very own website.  With getting your own website being easy as 1-2-3 these days, virtually anybody can start up their own business and right from the comfort of their own home. So obviously having a website online means you’ll spend a bit of time and money marketing there, but let’s not forget the traditional offline methods that have worked so well for a very long time. 

 

 

 

 

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