Case Study: BayView Radiology

BayView Radiology, located in Tampa, Florida, was established in 2004 and offers a full array of diganostic services including MRI (Magnetic Resonance Imaging), CT scan (Computed Tomography), Ultrasound, X-ray, Mammography (Mammogram), DEXA (Bone Density Scan) and specializes in Women’s Imaging.

The Challenge

Although BayView Radiology had built a solid base of relationships with area patients and earned a growing reputation within the medical community, they felt that their profile in the community should be stronger, communication about their expertise and advanced technology more effective, and that understanding that their smaller size meant more personal, caring patient be expanded.

MDesign Media was retained to develop and implement strategies that would:

Improve and enhance BayView Radiology’s profile and name recognition in the community
Improve their online exposure, image and search engine results
Strengthen their business through brand building/consistency
Market their complete array of services effectively
Position their company for growth in an increasingly competitive market
Build increased awareness of their specialties in women’s health issues

After meeting extensively with the client MDesign Media created a comprehensive marketing plan and executed a systematic rollout of marketing initiatives that built upon each other through synergies and brand consistency to create results that have far exceeded client goals.

MDesign Media created from concept to completion:

Website Design